Five tips to get the best feedback from survey participants| 22nd June 2014
Gathering feedback is an excellent way of providing valuable insights into what people think and feel about something. Honest feedback, whether it is from staff, users, customers or others, uncovers opportunities for improvements. But gathering feedback can be quite difficult and tedious, and it can be hard to get the information you need if you don’t think through how to manage your feedback. So how do you get the best possible feedback from your target audiences? Here are some tips from Miituu to help you get started with better feedback collection.
1. Promote and share the objectives of your feedback gathering
Whether you are conducting a survey, video questionnaire or another form of feedback, it is important to let your audience know your intention. How are you gathering the feedback and why do you intend to do so? What are you going to do with the results? You should be transparent and honest about your goals, which builds trust, and encourages collaboration and participation within your targeted group.
2. Keep it simple
Regardless of how you are gathering your feedback, it is key that you keep it as simple as possible for your participants. The simpler and more concise your method gathering feedback is, the easier it is for your participants to give you the richest form of feedback. So before asking for feedback, a good rule of thumb is to keep in mind that if it is a hassle for your participant to provide relevant answers, then it is likely that you won’t get the feedback you were looking for.
3. Commit to the feedback
Why are you collecting feedback? What are you going to do about it? Do you even care? It is important that everyone in the company, especially top management, are supportive and committed to running a survey, focus group or other form of feedback method you are using. If commitment is lacking or key groups are not convinced, it might be better to avoid gathering feedback until you have more support, as you risk lowering employee engagement and reducing morale.
4. Share your results
Have you ever taken part in a questionnaire or survey or given your feedback to someone - then never seen the results? It does not encourage participation if you hide the answers, or keep valuable insights away from the audience who part. It is best practice to share the feedback received with the participants, whether the feedback is good or bad. Knowing that you can be trusted to be open about results (even if it is sampled or aggregated data), will make life a lot easier when you wish to gather further feedback at a later date.
5. Demonstrate you are taking action
Of course, the most significant part of gathering feedback is taking action based on the results. Ensuring that the feedback has a real purpose and that participants recognise that their input leads to tangible actions encourages engagement and commitment. It is crucial to communicate what impact the feedback has had and what actions are being taken from the feedback received, and means that your audience is likely to provide even more useful feedback in the future.